Everybody needs somebody.

Meet Clayful - on demand text coaching for every kid.

Paid for by schools. Free to families.

Give every kid someone to talk to

Research shows
it really matters

Simply talking with someone can make us happier, healthier, less lonely, more trustful, and optimistic.

Every kid has something
to talk about

Whether it's small life stressors like fights with friends or big changes like the death of a loved one.

Coaches create a
community of care

Kids have the support and mentorship of hundreds of caring and trusted adults rather than just one.

See Clayful Coaching in action

Kids open up quickly.
Kids share their emotions.
Kids feel safe.
Kids trust the process.

How Clayful works

Coaches are available during and after school.

Kids use any school or personal device to connect with a coach.

Kids are paired with a certified coach within 5 minutes.

Kids chat 1:1 with a coach in a text-based session.

Give every kid someone to talk to.

Learn how Clayful can support your students now.

Safety and security are our number one priority

We have worked with a variety of experts to ensure the Clayful experience meets the most rigorous legal and security guidelines.

Rigorous vetting

Coaches go through rigorous background checks, multiple reference checks, interviewing, and certification.

No assigned coaches

Coaches are interchangeable so students benefit from a community of coaches, instead of just one.

Text only

No images or personal information, including names, is shared with or requested by coaches.

Monitored chats

A secondary Super Coach provides a double layer of protection and accountability.

Stored for safety

Every interaction between the student and coach is recorded and transcripts are stored.

No personal data

Students participate with an ID number. Names or personal information is not visible to coaches.

Meet our advisors!

Give every kid someone to talk to.

Learn how Clayful can support your students now.

Frequently Asked Questions

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Contact us

What is Clayful?

The saying is true...“It takes a village to raise a child.”

Clayful is part of that village!

Clayful is a community of certified Clayful coaches who engage in text-based, 1:1 coaching chats with students, whenever students reach out.

What is digital coaching and why does it matter?

Coaches and kids engage through the medium most preferred by kids, text messaging! Texting allows kids to remain anonymous, which encourages kids to ask and share things they might feel uncomfortable sharing otherwise.

Kids can use their school or personal device to connect with a coach anytime, anywhere.

What happens in a coaching session?

Kids simply click on the Clayful link on any device to initiate a chat; kids are paired with a certified coach within five minutes of making a request.  

Kids can chat about a number of things such daily stressors, sibling or friend issues, questions they want to explore, feelings of anger, grief or joy.  

Kids love that these chats are kept confidential except as required by law. Limits to confidentiality include disclosure of imminent or likely risk of danger to oneself or someone else.

Why does this work?

The feedback and reaction to text based coaching with certified coaches has been overwhelmingly positive. Simply put, students LOVE it.

Students love having:
• a private space to share and explore daily events
• a coach that never judges, evaluates or advises
• an entire community of caring coaches available during and after school to empower and support them

Is this safe?

Safety and security is our number one priority at Clayful. We have worked with a variety of experts to ensure the Clayful experience meets the most rigorous legal and security guidelines.

All of our coaches have gone through rigorous background checks, multiple reference checks, interviewing, and certification.

Every interaction between the kid and coach is recorded and stored. Only text communication is allowed, no images or personal information, including names, is ever shared or requested (except as required by law).

All conversations are monitored by a secondary coach order to provide a double layer of protection and accountability.

Kid names or personal information is never collected by Clayful. Kids participate on the platform with an ID number only, which can only be associated with a specific student by their school.

Is this counseling or therapy?

Nope. We are a digital coaching service.

We do not offer medical or clinical treatment for depression, anxiety, suicidality, self-harm, eating disorders, bipolar disorders, schizophrenia spectrum disorders, behavior disorders or neurodivergent disorders.

If you are worried your child is experiencing any of these conditions, please contact your pediatrician for a referral to mental health services.

How do teachers get involved?

Teachers are an important part of the Clayful experience for kids.

Weekly, ready to teach mini lessons are provided to help teachers introduce and reinforce the Clayful experience.

These lessons are often taught during Advisory, Homeroom, Morning Meeting, Library or Technology time.

What languages do you support?

Currently we support students in English and Spanish. We are excited to support additional languages soon!

How do I get my school or district started?

It’s easy.

1. Fill out the request form.
2. Meet with a Clayful Care Coordinator to learn more and make an implementation plan.
3. Support your teaching team to follow the implementation plan.