Build resilience in real time

Give students the ability to connect with a human coach in 60 seconds.
Together, students and coaches work through everyday challenges & manage big emotions in real time.

“This stuff is life changing & life saving” - student, age 14
Coaching minutes
4.7 / 5
Chat rating
Engagement compared
to industry average

Clayful partners with schools and districts to provide wellness support.

Students can connect with a certified human coach in 60 seconds

Every student gets a trusted coach in their pocket and/or school device.

Students get self-paced content based on key trends

Journals built by a team of curriculum and mental health experts are sent to students, teachers and counselors on a weekly basis.

Schools get timely escalations & well-being data from screeners, journals, & chats

Rest easy knowing school personnel are alerted if a student is struggling.

Give leadership the information they need to can act on key trends.

Let's meet kids where they are: on their phones & computers 

What kids are saying:

it's just i sometimes need to talk to someone who doesn’t know me or the situation in real life

Student, age 15

I’m a 16 year old guy and I feel alone.

I am embarrassed to reach out in any other way

Student, age 16

you helped me see that i am not powerless

i am able to be the calm in my own storm

Student, age 11

Even though I’m friendly with everyone...

I feel like I’m not close with anyone

Student, age 16

Providing access to every student makes a difference.

“You helped me so much. Now I want to go spread your kindness to others”

Reduce stigma

Eliminate barriers to seeking help

Intervene early

Reach students before they reach a crisis

Change culture

Improve attendance, behavior, & academic outcomes

Give every kid someone to talk to.

Learn how Clayful can support your students now.

Clayful is the only mental wellness solution to provide:

Unlimited access to human coaches on demand

Personalized support to 100% of students in every school

Content designed weekly in response to trends in data

Why? Because big feelings don’t just show up every Tuesday at 1:57pm.

Support is most impactful when it’s immediate.

Think of us as an extension of your team: Clayful is the only mental wellness solution that can offer unlimited access to certified human coaches on demand. 

Get Clayful for your School

What educators are saying:

"It's very useful when there's a conflict"

Students are loving Clayful -- A LOT.

It's very useful when there's a conflict. In the past we would have had to stop teaching and support  2 or 3 students with conflict resolution.

Now I tell them - ok go on Clayful and talk to a coach. Find some strategies to emotionally regulate.

Middle School Teacher, Washington

"I need connection"

I don’t need one more thing to sit in my curriculum closet.
I need connection.

I need people who are willing to do something about real issues happening right now.

Clayful does that.

High School Principal, Illinois

"I would find some peace"

I like that I have a resource to send them to when I have to meet at another time or reschedule.

I would find some peace.

For those kids I can’t get to, or the kids that just won’t come, or the after hours - they would have something to go to.

I would feel good about that.

Middle School Counselor, Michigan

Frequently Asked Questions

Why Clayful?

  • Clayful closes the gap between the supply and demand for mental health providers. Clayful makes it possible for schools to offer wellness support to 100% of their students
  • Clayful provides an alternative pathway for students seeking wellness support in a way that aligns with the communication style students prefer most: texting
  • Clayful feels anonymous because it’s chat based. Students often get support with things online before they are ready to get it in person  
  • Clayful provides support in real-time so students can get support where and when they need it, without needing to wait for an appointment.

Who are Clayful Coaches?

Clayful coaches are former teachers, mental health professionals, community leaders, and industry professionals who have a passion for kids and mental health.

Applicants must: 

  1. go through a rigorous 7-phase process before being selected to enter the certification program.
  2. complete Clayful’s certification program, which has been developed by leading experts in pediatric psychology & adult learning from Stanford University. 
  3. pass every assessment, with 90% or higher, and complete several rounds of simulation practice where they demonstrate mastery of every skill. 

Once an applicant is certified as a Clayful Coach, they continue growing with the support of a clinical supervisor who monitors and supports them at all times.

What happens if a student is in crisis?

99.5% of chats on Clayful center around daily stressors, setting goals, problem-solving and conflict resolution.

In the event of a crisis, Coaches and Coach Supervisors work together to follow clear and codified escalation procedures.

Coaches never deal with escalations alone; a team of Coach Supervisors and platform administrators work together to support higher acuity needs. 

In these instances, the coaching team will administer a risk assessment to the student before deciding on the best course of action. 

If it is determined that a student is at risk of imminent harm, Clayful will reach out to a pre-designated escalation team at the school, the student’s guardian and/or a pre-identified local emergency agency depending on time of day and/or the location of the student at the time of the crisis. 

How do families decide if Clayful is right for their family?

Families always have the choice to opt their child(ren) in or out of Clayful services.

Clayful provides schools and districts with resources to clearly communicate options to every family, in 12 languages, and in digital and paper form.

Families feel comfortable and empowered to make the right decision for their family. Clayful makes this decision and the communication of this decision effortless.

Do students always work with the same coach?

Clayful has made an intentional decision to support students on-demand with a community of coaches, instead of having one assigned coach for each student. Here’s why: 

Timeliness matters: Pre-teens and teens experience a roller coaster of emotions that is filled with sharp drops and quick turns. By providing students with a community of coaches, Clayful provides support to students when they are in dysregulation, so students can work through challenges in real time.

Protecting student emotions: A community of coaches means students will never notice if a coach is out sick or transitions out of Clayful. Many students experience a lot of teacher and community churn. Clayful provides a consistent support system for students throughout their adolescent years.

Coaches, not crutches: As Clayful Coaches, our goal is to coach ourselves out of a job. We aim to empower students & give them tools & strategies to coach themselves. By not having an assigned coach, we are decreasing the likelihood of a student developing a dependency on a particular person. 

More is better than one: It’s important to communicate to students that there is not just ONE Clayful Coach who cares about you, but rather a whole community of amazing people cheering you on. 

Safety first: While every chat is monitored and coaches are rigorously selected & continuously screened for safety, a community of coaches means students cannot develop unhealthy relationships with any one adult. 

Designed for continuity: Students deserve to have a seamless experience between coaching sessions. Our proprietary note-taking protocol ensures students have a continuous experience when they interact with multiple coaches over time. 

How can teachers get involved?

Teachers are an important part of the Clayful experience for students.

Teachers can support Clayful use in a variety of ways:

  • Teachers can invite students to complete weekly, asynchronous mini lessons in English, ELA, homeroom, morning meeting time, advisory, or anytime throughout the day. 
  • Teachers can dedicate time to coaching each week and have their entire class engage in coaching while they pull small groups or support students 1:1.
  • Teachers can leverage Clayful tools to facilitate coaching with their students. Our tools are printed in poster size and hung in classrooms and hallways to support conflict resolution, emotional regulation, engagement, and attendance.
  • Teachers can suggest students connect with a Clayful coach to support a variety of challenges such as: test anxiety, holiday times, world or local events, big transitions, and more.

How do we measure the impact of Clayful?

Students rate Clayful 4.7/5 stars!

In addition, early data shows that:

  • students who engage in Clayful coaching are more likely to go to school 
  • teachers spend less time resolving student conflict and more time teaching
  • students are able to move from dysregulation to regulation more quickly

What languages does Clayful support?

Clayful offers coaching in 133 languages!

We know that big emotions are best expressed and received in a student’s home language. We are proud of being able to offer support in so many languages so that all students can benefit from coaching.

What does implementation look like?

As former educators, we know how important it is to have a streamlined implementation.

As a result, we have designed a thoughtful and personalized implementation journey that includes the following phases: 

  1. Pre Launch: Kick-off meeting, roster staff and students, staff PD, teachers introduce Clayful to students, families complete consent forms (if applicable)
  2. Launch: Students create accounts and engage in Clayful coaching and complete Clayful journals
  3. Post Launch: Clayful shares pre-screener, activation data and key trends in chat topics

How can I delete my Clayful account?

To request that your existing Clayful account be deleted, please follow the steps listed below: 

  1. Go to the Delete Your Account page using a web browser. Please note: If you’re not logged into Clayful on the web, you’ll be asked to log in first.
  2. Fill out the request deletion form
  3. Click Submit

For security reasons, we can’t delete an account for you unless you log into your account to request deletion. If you can’t remember your password, open the forgot your password page.

What happens after I request deletion?
It may take up to 10 business days to complete the deletion process once requested. During that time, you can continue to login and use Clayful. We'll let you know via email once your account has been deleted. If you decide to cancel your deletion request, you can do so by sending an email to

After your request is processed, your account will be deleted and you will no longer be able to login unless you sign up again.