✔ Pro-school, pro-family, student-centered
✔ Reinforcing, not replacing, school-based mental health resources
✔ Helping students tackle everyday challenges
Our coaches are trusted adults who help students reflect, recognize patterns, and make positive choices.
They don’t teach, advise, or give answers.
Instead, they act as a mirror—helping students see their own thought patterns, understand how those patterns serve (or don’t serve) them, and imagine a better path forward.
Clayful coaches don't push an agenda.
Clayful is values-neutral, respecting all students' background and beliefs.
They don't replace parents or teachers.
Instead, they help students strengthen their relationships at home and school.
A coach never “gets on the court” with a student by reinforcing negativity.
Instead, they help students reframe challenges and find solutions.
Clayful coaches are trained to use:
Clayful’s coaching model is designed and led by International Coaching Federation (ICF) trainers.
✔ Certified through the ICF or an ICF-aligned program
✔ Trained in research-backed techniques, including:
✔ Vetted through rigorous background checks
Our coaches are real people—relatable, compassionate, and deeply invested in students’ well-being. And that’s what makes all the difference.
Students show up more. When they feel supported, attendance improves.
They bounce back faster. Coaching helps students develop resilience.
They support their classmates. A coached student is a better friend, teammate, and peer.
They build stronger habits. Coaching helps students develop organization and time management skills.
They feel in control. Instead of feeling stuck, students gain confidence in their ability to navigate challenges.
They build skills that help them learn how to effectively communicate at home, school, and with peers.
We know trust is everything. That’s why safety is our #1 priority.
Every coach passes rigorous background checks (county, federal, and national).
All of the Clayful coaching sessions are monitored for safety and quality.
A clinical supervisor is always available to oversee escalations.
Families and schools are our partners. We work with you, not around you.
Clayful is here to help more students get the help they need—earlier and more often.
We serve as a launch pad, helping students process small challenges before they escalate—so they feel more prepared to talk to their parents, teachers, and counselors.
