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The Clayful Ambassador Program gives students the structure, support, and tools to do exactly that.
Guided by a Clayful Coach, the program is designed to be student-led. Students aren’t handed a project —they’re asked to identify real needs in their community and build something that meets them.
This past December, in our first Ambassador program, a handful of students met in the corner of a teacher’s lounge. Eating donuts and talking through ideas, they tried to answer a big question: what does our school need?
They took their time, looking past surface-level answers, and landed on three core needs: meaning, autonomy, and connection.
As they kept talking, a problem in their school surfaced: rage-baiting, a form of bullying where students provoke emotional reactions for entertainment. They had first-hand experience witnessing it and being victims of rage-baiting. They asked themselves what they could do to address the problem.
With guidance, they developed a mental wellness tool on rage-baiting —something practical that helps students recognize what’s happening and respond in the moment.
They tested ideas through a simulated coaching experience, working through real tools like grounding and communication, and shaped something they knew their peers could actually use.
They built Clayful’s first student-led tool —one with the potential to reach thousands.

We're partnering with student councils, peer mentorship programs, wellness clubs, and more — or helping schools start a club from scratch.
If you’re a student who wants to lead something real in your school, or a school looking to bring student-driven mental wellness into your community. The Clayful Ambassador Program is ready for you – apply today!
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