Students can access wellness screeners, group coaching, and 1:1 video coaching—all designed to provide timely support and, where eligible, contribute to reimbursement opportunities.
Clayful documents eligible services and can manage the insurance claims process for your district, or your district can submit claims directly.
For many districts, CYBHI reimbursements meet or exceed Clayful's program costs.
$440K in annual CYBHI reimbursements for a 16,000-student district — approximately $30 per student, per year.
On top of CYBHI-funded video coaching, screeners, and group coaching, every district gets full access to Clayful's on-demand chat-based coaching platform. Students connect with a trained human coach in just 60 seconds.
of students feel less alone after a session
of students feel more hopeful - a key indicator for suicide prevention
of Clayful users are boys, a group that rarely seeks traditional mental health support
Your district contracts directly with Clayful and submits CYBHI claims on its own behalf. Medi-Cal reimbursements flow back to your district — offsetting the program cost, then generating net revenue.
A district with 11 sites can expect $569K+ in annual CYBHI reimbursements from screeners alone, against a $300K program cost — a projected $269K net gain after program costs.
Your district pays a simple per-site platform fee. Clayful handles all CYBHI billing, claim submission, and administration. You get the full program without the overhead.
For a district with 11 sites, that's $55K total to unlock a $300K full-service program.

Clayful slots into Tier 1 and Tier 2 of your Multi-Tiered System of Support. Your clinical team stays focused on the highest-acuity students while Clayful handles the broader population.
Billable services, reimbursable through insurance including Medi-Cal — plus program elements included with every partnership.
Personalized sessions between a student and their Clayful coach. Available before school, during the school day, or after the bell.
PHQ-9 and CES-DC screeners administered fall, winter, and spring. Results feed into your data dashboard, helping your team spot at-risk students and track trends over time.
Facilitated by licensed wellness professionals, small group sessions cover topics like stress, belonging, peer relationships, and absenteeism.
Training for educators and staff on student mental wellness, coaching strategies, and how to connect students with Clayful.
Skill-based programming aligned to your existing MTSS framework, ready to integrate into advisory or homeroom time.
Prefer to handle billing in-house? No problem — Clayful can also manage the complete Medi-Cal claims process on your behalf.
School counselors and clinicians are stretched thin. Clayful provides Tier 1 and Tier 2 support for students carrying everyday challenges, so your counseling team stays focused on the students who need them most.
Students carrying stress, family pressure, or friendship struggles who haven't found the right moment to speak up.
"Yes, I want to get better, but I don't want to forget about him."
Students who aren't in crisis — but aren't quite okay either. They're navigating a hard season and need a place to sort it out.
"They were very useful actually, thank you! I had trouble with falling asleep, but making that schedule really came in hand and I got more hours of sleep."
Students who hit a milestone, made progress, or just want to share something good with someone who's paying attention.
"I just needed someone to celebrate my accomplishment with and that's exactly what I needed."
Students who won't walk into a counselor's office but will open a chat. The anonymity of text lowers the barrier enough to start.
"I appreciate your effort and reasoning, and being there when I'm too scared to talk to an adult face-to-face."

Less than 10% of applicants make it through Clayful's selection process. Every coach is certified, trained, clinically supervised, and background-checked before working with students.
All Clayful coaches hold International Coaching Federation accredited certification and are trained in CBT-informed methods and motivational interviewing.
Every coach passes a thorough background check before ever interacting with students.
A licensed clinical supervisor reviews sessions and escalates any safety concern. Your team is notified if a student's needs go beyond coaching.
Clayful is not a clinical service. Coaches help students identify goals, build skills, and take action — freeing your licensed staff for the clinical work only they can do.
I just think it's a great resource for our kids because counseling capacity is pretty limited at our middle school.
8th Grade Teacher
There are a lot of kids who don't touch our mental health system and would benefit from an attuned adult. And that's why we choose Clayful.
Mental Health Counselor
In the past we would have had to stop what we were teaching and deal with two or three peer conflicts. Now I tell them to go on Clayful and talk to a coach.
6th Grade Teacher
Children and Youth Behavioral Health Initiative (CYBHI) is a California law requiring health insurers and Medi-Cal to reimburse school districts for qualifying mental health and wellness services provided to students under age 26. Any California school district can participate; you don't need to be in a specific region or have a minimum enrollment size.
CYBHI reimbursements are designed to cover the cost of qualifying services. Many districts find that reimbursements meet or exceed Clayful's program costs — making the program self-funding. We'll walk you through a custom estimate for your district before any commitment.
California law protects families from being charged for CYBHI-covered services — no co-pays, no out-of-pocket costs.
Clayful coaches are not therapists. They are certified wellness coaches trained in CBT-informed methods and motivational interviewing, background-checked, and supervised by licensed clinical professionals. Coaching focuses on goals, skills, and daily challenges — not clinical diagnosis or treatment.
Students go to chatwithclayful.com and log in with their school email address to access the chat-based coaching platform, journals, seasonal screeners, and tools — on any device. To schedule a session with their Clayful video coach, students visit clayful.co/appt. No referral is required for either.
Clayful is a support layer, not a replacement. It handles Tier 1 and Tier 2 needs — the broad population of students who need someone to talk to but don't require clinical intervention. That frees your counselors and psychologists to focus on the highest-acuity cases.
Clayful can handle the full Medi-Cal claims process on your behalf — documentation, submission, and reconciliation. Alternatively, your district can submit directly. We'll set up whatever workflow fits your team.
Most districts are up and running within a few weeks of signing. The launch process includes a team kickoff, staff training, family communication, and a student launch — all supported by the Clayful team.
Your district gets access to usage dashboards and quarterly data talks, surfacing trends in student engagement, screener results, and coaching topics. All data is de-identified and HIPAA-compliant.